Community Management

Ask: For this brief,I was required to step into the shoes of a community manager and manage disaster for a hypothetical scenario. The brand I got given to work with, was Netflix. The brief was an individual assessment however, it consisted of a small group compartment. The aim of the brief was too help us gain the necessary skills to manage an unpleasant and unforeseen circumstance. The peer we got paired with, stepped into the role of an unhappy client and wrote a complaint.

 

Solution: I had to show skills of how I would handle the issue while maintaining the brand’s voice, tone and professionalism. I had to come up with a response and potentially a solution to the problem. This brief taught us how to nurture the relationship between a company and its target audience and to maintain a good reputation. I created social media workups that helped keep the target audience engaged. I chose to use TikTok and Facebook because of the target audience. Netflix’s target audience is both families and youngsters, so it was important to use platforms that reach them.