User Persona

Ask: This brief was an introduction to brand research / target market research as a means in which to better understand it’s audience. I conducted an immersive target market for the brand I chose. I chose Volcano because of my love for music and gadgets that produce quality sound. I was required to draw up a user persona of ourselves to illustrate that we are an ideal target to the brand.

 

Solution: In the user persona I show my love music and and my touchpoints with the brand. I introduce the brand and its users to the person I am through telling them about my digital habits, psychographics, demographics, goals and brief a description of myself.